The App’s Miles loyalty and gamification platform, created by the Bordeaux startup Moonmiles, is set to change dimension under the leadership of D-Aim, the leading relationship marketing software publisher
The crisis will lead to many restructurings, social plans, but also many mergers and acquisitions.
Thus, after raising 10 million euros last year in April, D-Aim, software publisher, leader in relationship marketing thanks to artificial intelligence, has just set its sights on the Bordeaux platform App’s Miles.
Why this takeover by D-Aim
“App’s miles has a technological brick on loyalty and gamification that I have been looking for a long time”, explains Stéphane Amarsy, the boss of D-Aim, which employs 110 people and has a turnover of 7.5 million euros. in 2020.
Concretely, once integrated on websites and white label applications, App’s Miles makes it possible to identify, animate and reward all types of customer actions towards the brand.
“The merger of our two companies allows partner brands to identify all interactions on their mobile apps and websites and instantly offer each customer a message, an offer tailored to their individual behavior thanks to the Artificial Intelligence engine of D-Aim “, highlights François Le Tanneur, co-founder of App’s Miles.
Founded in 2014, this small company of 8 people today only has a turnover of 500,000 euros. D-Aim’s support will open up new horizons for it.
A win-win exchange. “Differentiated loyalty program, challenges, gamification are additional opportunities to those that D-Aim arbitrates to offer individuation marketing. This value proposition is unique in the market and will allow us to further accelerate our growth, ”adds Stéphane Amarsy, who plans to increase turnover from 8 to 13 million euros in one year.
What will become of the teams in Bordeaux?
The 8 employees of App’s Miles are guarded, as well as the premises at the Digital City of Bègles. D-Aim also plans to deploy some of its teams on the banks of the Garonne.
Recruitments should also take place.
In addition, François Le Tanneur, the director of App’s Miles and former marketing director of Laser Cofinoga, is promoted to the management of the customer division at D-Aim, which is currently present in Europe, North America and Africa / Middle East. .
Its solutions are deployed with the largest players in retail, media, telecoms and banking and insurance.